The X-Factor In Your Brand
Every brand has an X-factor, whether your brand has recognizes and utilized it yet or not. Figure out where to place the x-factor and how and watch the brand take off.
Figure Out What Your Brand Needs
There are many different companies in every industry today. It’s hard to figure out what that special something that makes some companies just work while others fall flat. If you want your brand to stand out and be something truly unique that withstands the test of time and does everything else you need it to, you have to figure out what that X-factor is within your industry. Here are a few tips to help you get started.
Tip 1: Your Brand Has Longevity
When you work on things for your brand, do you want the images you create to expire next year? Of course not! Then you would have to start all over again. When you figure out what your brand needs, one thing it will need is longevity. Going with ideas that are popular today might get you through till next year, but they won’t help you out in the long haul. You need ideas that are more long-lasting and that have a classic appeal. When you are able to create a brand that works well now, and will work well years from now, you have found the x-factor.
Tip 2: Your Brand Stands Out
If your brand looks like every other brand within your industry, it might move your company along at an okay pace, but it doesn’t do all that much for you. Instead, if your brand is able to differentiate you as the better option among the competitors, that’s something that can help you really shine. The x-factor in your brand will help you to stand out above and beyond others that may have similar services or products.
Tip 3: Utilize The Relationship
When you think about branding, what it boils down to is your relationship with the customers you serve. Whether you’re creating a new website, a new logo, a better form of customer service and communication, or all of the above, the relationship you have with your customers will help to determine how well your brand works. Use that relationship and think in a strategic manner to pull off the best branding options possible.
Tip 4: Communication Is Key
Your brand will do you no good at all if you aren’t able to communicate its messages well. You need to be able to tell the story of your brand in a concise manner through billboards, a colorful way through a logo, and a word-picture manner for radio ads and so on. Communicating the ideas behind your brand are what will help seal the deal and give you the x-factor you need.
Where Is Your X-Factor?
You can’t just hire a marketing company and expect the x-factor to fall into your lap. What your brand or company might be missing is unique and it’s up to you to find it. The professionals at We Are Joy want to come alongside you, start a conversation, and figure out where your company is. Then, together, we’ll brainstorm ideas, come up with answers that are already inside you just waiting to come out, and implement your branding x-factor, whatever it might end up being.