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Canyon Equities
A portfolio
of some of the most extraordinary
ultra luxury resorts
in the world.
Canyon Equity came to the table with an impressive portfolio of ultra-luxury resorts, branded residencies and select service hotels. They were doing things differently than others in the space — so much so that there were no direct competitors at the time. But much of their business was conducted via word of mouth and they lacked organic interest in what they were doing. Their goal was to become market leaders in the exclusive hospitality space and they needed a website that took investors on an unparalleled journey and inspired them to align with their vision.
We are innovators and creators
of some of the most successful
ultra-luxury resorts in the world,
and some of the most successful
select services in America.
national parks west of Colorado
UTAH
Vanua Levu, Fiji
Papagayo, Costa Rica
Canyon Point, Utah
Santa Fe, New Mexico
Digital
We started by conducting leadership interviews to help identify Canyon Equity’s voice and focus on brand positioning. We developed a brand book and put together a complete digital experience that demonstrated the white glove service and next-level hospitality that only Canyon Equity could deliver.
Art Direction
Canyon Equity’s portfolio includes some of the most exclusive properties across the globe and we needed art that communicated this. Our design direction was intended to convey the same jaw-dropping elegance as the properties and locations themselves.
We need
a campaign that…
Canyon Equity needed a campaign that helped them get in front of the right investors. This involved giving financiers a place where they could explore the brand’s unique luxury resorts and locations through beautiful imagery and elegant design. In addition to a website that helped the brand stand out within the luxury travel space, we created a playbook that executives could take into meetings with potential new investors.